Hi there! I'm Kiya, the CEO + Founder of Kontent by Kiya. I'm a passionate 24-year-old creative and social media strategist. My business specializes in content creation, social media management, and coaching, dedicated to empowering business owners and creators to transform their ideas into captivating content. Whether it's crafting compelling posts, managing social media presence, or offering personalized coaching, I'm here to help you shine in the digital world.
"Hey Kiya, spill the tea! We're curious to know how your undergrad gig as a social media assistant influenced your vibe when it comes to creating content and slaying the social media game."
Ah, let me take you back! My journey into the social media world started during a summer internship where I joined the social media team for my university's official Instagram account. That experience was an eye-opener! From learning how to engage our audience with humor and storytelling to diving into the analytics and trends, it was like unlocking a whole new world for me. With creating content for an audience of 49,000+ followers at the time, I dove deep into understanding what resonated with them, by putting myself in their shoes to craft content they craved. I also honed my analytical skills, diving into tracking trends and audience engagement metrics, which proved invaluable in crafting tailored content strategies. It was there that I truly discovered my passion for storytelling through social media.
"Kontent by Kiya – love the name! What was the spark that inspired you to kick-start this venture, and where do you see it strutting in the future? Paint us a picture of the empire you're building, honey!"
Thank you! I wanted my brand to be different, and a reflection of how I show up in the world: authentically. I learned very quickly that when I stopped worrying about the small things such as likes and the fear of being seen, the results came tenfold. I didn't exactly know what I wanted Kontent by Kiya to grow into at first, but now I do. I want this brand to be able to touch business owners and creators around the world through content creation, social media management, and coaching. I plan to host content classes and create courses that allow my students to understand content on autopilot, while I am around world, getting to do what I love most: capturing content.
"Kiya, you're the queen of customizing! How do you work your magic to tailor your content creation and social media services to fit the unique needs of each brand and business? We're dying to know your secrets!"
Sometimes, one size does not fit all! That is why my packages are tailored to the client's needs after our initial consultation. Each business owner and creator have different needs, and my expertise lies in an area where I can break it down into multiple services. It's the best way to accommodate your audience and operate in your strengths.
"Okay, Kiya, let's talk trends! What's hot and what's not in the world of social media and content creation? Give us the scoop on the must-know trends that small businesses need to hop on for that major glow-up!"
I love where social media is heading. Alright, let's dive into the latest trends! Small businesses looking to level up their social media game should definitely consider hopping on the following trends:
Video Content: Video continues to dominate social media platforms, especially short-form content like Reels and TikTok videos. It's engaging, shareable, and perfect for showcasing your brand's personality.
Authenticity: Authenticity is key in today's social media landscape. People want real, genuine connections with brands, so don't be afraid to show the human side of your business.
Interactive Content: Interactive content like polls, and interactive stories are great for boosting engagement and encouraging audience participation.
User-Generated Content: Encourage your customers to create content featuring your products or services. User-generated content not only builds trust but also helps extend your brand's reach.
Purpose-Driven Marketing: Consumers are increasingly looking to support brands that align with their values. Showcasing your brand's values and commitment to social causes can help you connect with your audience on a deeper level.
Who else deserves some credit and recognition?
My mentor, Morgan @true.matriarch is such a boss! She has really helped develop me as a persona. a business owner and she deserve all of the flowers. The things she does is incredible.
If you had a friend visiting you, what are some of the local spots you’d want to take them around to?
For co-working or just sightseeing, I would take them to Salud Cerveceria in Noda. It is such a vibe, and the best place to have conversations and catch up. For an evening vibe, definitely Spice- the newest lounge in Charlotte.
Thank you for your time today. Please let our readers know how they can find you and follow your journey.
Thank you for having me! You can stay connected with me and follow my journey on social media. Find me on Instagram and Twitter @KontentbyKiya, where I share valuable insights, tips, and behind-the-scenes moments. You can also visit my website www.kontentbykiya.com to learn more about my services and how I can help you elevate your content strategy. Looking forward to connecting with you!